{"id":1169,"date":"2020-12-09T11:45:55","date_gmt":"2020-12-09T11:45:55","guid":{"rendered":"https:\/\/wearesinfa.com\/?p=1169"},"modified":"2023-01-30T16:08:18","modified_gmt":"2023-01-30T16:08:18","slug":"local-seo-for-accountants","status":"publish","type":"post","link":"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/","title":{"rendered":"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1169\" class=\"elementor elementor-1169\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291c0eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"291c0eaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31898666 elementor-invisible\" data-id=\"31898666\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32762804 elementor-widget elementor-widget-text-editor\" data-id=\"32762804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Imagine having a steady stream of accounting clients knocking on your door, without spending a single cent on marketing. Yes, it\u2019s possible with one of the most effective digital marketing strategy available, with the power of SEO.<\/p><p>What exactly is SEO? SEO refers to Search Engine Optimization, which is the process of ranking your website on search engines so that you generate organic traffic.<\/p><p>Simply put, when you optimize your website according to certain best practices, this helps you rank more highly on Google (hopefully on their first page). When that happens, you get more eyeballs on your brand, and more people clicking through to your site. This gets you more leads, which gets you more clients, which gets you more money in the bank.<\/p><p>Want to learn more about SEO for accountants, and how you can generate more leads and clients using SEO? In this mega guide, we discuss:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f08f7a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"65f08f7a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/wearesinfa.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/#Section_One\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Why accountants should invest in local SEO<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/#Section_Two\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">How to develop a well-rounded SEO strategy<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/#Section_Three\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">On-page SEO: Optimizing your website to rank on Google<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/#Section_Four\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Off-page SEO: Promoting your website externally<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wearesinfa.com\/search-engine-optimization\/local-seo-for-accountants\/#Section_Five\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Tracking Results & Continuous Improvement<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77428d53 elementor-widget elementor-widget-text-editor\" data-id=\"77428d53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBy the time you reach the end of this guide, you\u2019ll be an (unofficial) expert on SEO. Let\u2019s jump right in!\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7daf6165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7daf6165\" data-element_type=\"section\" id=\"Section_One\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b25628c elementor-invisible\" data-id=\"7b25628c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bbfd47 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"20bbfd47\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">3 Reasons Why Accountants Should Invest In Local SEO\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a7e6d0 elementor-widget elementor-widget-text-editor\" data-id=\"32a7e6d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBefore we dive into how to optimize your site to rank on Google, let\u2019s take a look at the various benefits that accountants can reap when you invest in SEO.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2312ed0d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2312ed0d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. SEO Helps You Generate More Leads\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510623f2 elementor-widget elementor-widget-text-editor\" data-id=\"510623f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs discussed earlier, SEO drives more traffic to your site. This, in turn, helps you generate more leads whom you can potentially close as clients.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb652d3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1eb652d3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. SEO Helps You Build Authority\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6f63a7 elementor-widget elementor-widget-text-editor\" data-id=\"3e6f63a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOptimizing your site to rank involves creating high quality, informative blog articles (and other content) that bring value to your website visitors. This helps you build authority and thought leadership, and distinguish yourself from your competitors. \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aea114d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4aea114d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. SEO Helps You Compete In The Digital World\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1895a8b1 elementor-widget elementor-widget-text-editor\" data-id=\"1895a8b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you operated an accounting business a few decades back, you would have been competing primarily with firms in your immediate vicinity. But today, thanks to the Internet, your prospects and clients have a plethora of options at their fingertips. Basically, you no longer get \u201cfirst dibs\u201d on clients who are located near you.<\/p><p>Personally, my accountant is based in Birmingham, which is 2.5 hours away from where I live. But it doesn\u2019t stop there \u2014 some business owners and companies go so far as to outsource their accounting to firms in other countries. To remain competitive in this digital world, you\u2019ll need to be easily found online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e3ae7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e3ae7d\" data-element_type=\"section\" id=\"Section_Two\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e5227d0 elementor-invisible\" data-id=\"4e5227d0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392e3773 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"392e3773\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Develop A Well-Rounded SEO Strategy?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123aedfe elementor-widget elementor-widget-text-editor\" data-id=\"123aedfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo develop a well-rounded SEO strategy, you\u2019ll have to place equal emphasis on on-page and off-page SEO. \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-666970c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"666970c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b0b292e\" data-id=\"1b0b292e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c3b704f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4c3b704f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2-300x214.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2-768x549.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2.jpg\" height=\"732\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2.jpg 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2-300x214.jpg 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/02-Google-User-Search-Intent-1024x732-2-768x549.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1202 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" fetchpriority=\"high\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2451b211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2451b211\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3d49e6 elementor-invisible\" data-id=\"7a3d49e6\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444872f2 elementor-widget elementor-widget-text-editor\" data-id=\"444872f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith on-page SEO, the goal is to optimize your website so that it\u2019ll rank on search engines. When people think of SEO techniques, they mostly think of on-page techniques, such as:\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a7e044 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a7e044\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimizing on-page elements including page title, meta description<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structuring your website in a user-friendly manner<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reducing your website load speed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Linking articles and web pages internally<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407e9583 elementor-widget elementor-widget-text-editor\" data-id=\"407e9583\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Basically, you\u2019re making it easy for SEO crawlers (the programmes used by Google and other search engines to collect data from the internet) to understand your website. This, in turn, allows Google to recommend your site when users search for relevant keywords and terms.<\/p><p>While business owners and those optimizing their sites for SEO typically focus more on on-page rather than off-page strategies, off-page SEO is equally important. In a nutshell, off-page SEO involves promoting your website via external sources. For instance, to improve your site\u2019s off-page presence, you might:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3337bbd9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3337bbd9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Set up a Google My Business page<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Engage in link-building<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promote content on social media<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522b1d07 elementor-widget elementor-widget-text-editor\" data-id=\"522b1d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGot it? Great. Let\u2019s jump into the on-page strategies you can use to optimize your website.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-610de073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"610de073\" data-element_type=\"section\" id=\"Section_Three\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ac9bf elementor-invisible\" data-id=\"87ac9bf\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7355890a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7355890a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-Page SEO: Optimizing Your Website To Rank On Google\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a7bae1 elementor-widget elementor-widget-text-editor\" data-id=\"20a7bae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On-page SEO basically consists of two things: conducting keyword research to find the best keywords for your business, and optimizing your website to rank for those keywords..<\/p><p>In this section, I\u2019ll walk you through how to do both of these things.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27603771 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"27603771\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword Research\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8fbda3 elementor-widget elementor-widget-text-editor\" data-id=\"3e8fbda3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith keyword research, the first step is to understand the different types of search queries (and discover which search queries indicate intent). Once you\u2019re familiar with the concept of keyword intent, we\u2019ll move on to discuss how to identify keywords.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed6c5a2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6ed6c5a2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keyword Intent\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cae05e8 elementor-widget elementor-widget-text-editor\" data-id=\"2cae05e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe vast majority of online search queries fall into one of <a href=\"https:\/\/www.practicalecommerce.com\/4-Types-of-Keyword-Intent-That-Impact-Search-Marketing\" target=\"_blank\" rel=\"noopener\">these three categories:<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5c6e1b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5c5c6e1b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Informational, where searches are performed to answer questions or glean information<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Navigational, where searches are performed to locate a specific website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transactional, where searches are performed to aid some sort of purchase<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43371818 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43371818\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c637a6c\" data-id=\"5c637a6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd9fd05 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1cd9fd05\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2-300x200.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2.jpg\" height=\"682\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2.jpg 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2-300x200.jpg 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/01-Accounting-SEO-Strategy-1024x682-2-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1203 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b996e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b996e26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d2c987 elementor-invisible\" data-id=\"43d2c987\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53fec2d3 elementor-widget elementor-widget-text-editor\" data-id=\"53fec2d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHere are some examples of different search queries:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d7e83 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"85d7e83\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Informational Search Queries:\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4894ff4b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4894ff4b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Twitter login\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"How to optimize a website for SEO\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"London weather in March\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7dcd09 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a7dcd09\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Navigational Search Queries:\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd7807c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1cd7807c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Twitter login\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Facebook business manager\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"HSBC contact us\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e90031 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9e90031\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Transactional Search Queries:\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662a60be elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"662a60be\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Buy Halloween costumes online\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Buy cheap Halloween costumes\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Insurance quotes for first time drivers\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffc4f6 elementor-widget elementor-widget-text-editor\" data-id=\"7ffc4f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, before we talk about where keyword intent comes in, let\u2019s first discuss what \u201cintent\u201d means. Here, intent refers to commercial intent, and if Customer A searches for a high intent keyword, you can take it to mean they\u2019re likely to convert (as a lead, or a paying customer).<\/p><p>Putting this into context: if you can focus on optimizing your website to rank for high intent keywords, this increases your chance of driving high-quality traffic to your site. I\u2019m talking about visitors who are likely to enquire about your accountancy services, or even sign up as a customer.<\/p><p>So, how do you identify high intent keywords? As a general rule of thumb, transactional keywords tend to be high intent, and navigational and informational searches tend to be low intent. This is fairly straightforward; if someone searches for a keyword in conjunction with the phrase \u201cbuy\u201d or \u201cquote\u201d, this is a good indication that they\u2019re ready to make a purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3167a4e0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3167a4e0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Finding The Keywords\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f52f4af elementor-widget elementor-widget-text-editor\" data-id=\"7f52f4af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you\u2019re clued in on the different categories of keywords, and how these relate to keyword intent, let\u2019s move on to discussing how to identify keywords.<\/p><p>First up, come up with a list of keyword ideas with Google\u2019s Keyword Planner. If you don\u2019t already have a Google Ads account, you\u2019ll have to <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">sign up here<\/a> first before you can access the tool. (Don\u2019t worry, you don\u2019t get charged unless you actually start running ads).<\/p><p>Once you\u2019ve logged in to your Google Ads account, click on \u201cTools\u201d from the top panel, and click on \u201cKeyword Planner\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cabfc1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cabfc1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5045c1ae\" data-id=\"5045c1ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b068950 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6b068950\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2-300x115.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2-768x296.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2.png\" height=\"394\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2-300x115.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/03-Google-Keyword-Planner-1024x394-2-768x296.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1204 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e9afee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20e9afee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dcf8b28 elementor-invisible\" data-id=\"4dcf8b28\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa2573 elementor-widget elementor-widget-text-editor\" data-id=\"3fa2573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNext, click on \u201cFind keywords\u201d, and prompt Google using a word, phrase, or URL related to your business. In this example, I\u2019ll use the phrase \u201cLondon accounting firm\u201d.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36b099b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36b099b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57deabbb\" data-id=\"57deabbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a366704 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a366704\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2-300x94.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2-768x240.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2.png\" height=\"320\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2-300x94.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/04-Find-New-Keywords-1024x320-2-768x240.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1205 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30eb648f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30eb648f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f52e438 elementor-invisible\" data-id=\"4f52e438\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7ca0c7 elementor-widget elementor-widget-text-editor\" data-id=\"4e7ca0c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMake sure your location is set accurately (UK instead of US), and then review the keyword ideas displayed below.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c1a7bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c1a7bbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-667bf430\" data-id=\"667bf430\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20476967 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"20476967\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2.webp 828w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2-300x202.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2-768x518.webp 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2.png\" height=\"558\" width=\"828\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2.png 828w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2-300x202.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/05-Keyword-Ideas-UK-2-768x518.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" class=\"attachment-full size-full wp-image-1206 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-311e2947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311e2947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b51460 elementor-invisible\" data-id=\"54b51460\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc52952 elementor-widget elementor-widget-text-editor\" data-id=\"3dc52952\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The two factors that come into play here are monthly searches and competition. With monthly searches, you\u2019re shooting for as high a number as possible. With competition, you want to target a keyword that shows \u201cLow\u201d or \u201cMedium\u201d competition.<\/p><p>If you\u2019re not 100% sure what the competition column refers to, this is basically the amount of competition you\u2019ll face if you\u2019re running a paid ads campaign (and bidding on a particular keyword).<\/p><p>Even though you\u2019re NOT running an ad campaign, this metric is still relevant to you \u2014 if a keyword is highly \u201cdesirable\u201d and gets a ton of bids in Google Ads, you can assume that people are also optimizing their websites to rank for that same keyword. This means you\u2019ll have to up your game, and do an even better job at targeting that keyword.<\/p><p>Bearing this in mind, make sure you strike a balance between monthly searches and competition. You don\u2019t need to target keywords that drive an extraordinary amount of traffic; it\u2019s more important to make sure that your chosen keywords are feasible to rank for.<\/p><p>Once you\u2019re done with Google\u2019s Keyword Planner, the next step is to expand your keyword list by digging up your competitors\u2019 keywords. To do this, you can use <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>, which is one of the best keyword research tools out there.<\/p><p>To get started with SEMrush, simply plug your competitor\u2019s URL into the search bar and select \u201cDomain overview\u201d. In this example, I\u2019ll use Glazers Chartered Accountants, which is an accounting firm located in London.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e50ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e50ddb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f2b0045\" data-id=\"2f2b0045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-754ec382 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"754ec382\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2-300x69.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2-768x178.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2.png\" height=\"237\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2-300x69.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/06-SEMrush-Dashboard-1024x237-2-768x178.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1207 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244c54d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244c54d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38c4e393 elementor-invisible\" data-id=\"38c4e393\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25748e14 elementor-widget elementor-widget-text-editor\" data-id=\"25748e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUsing the drop-down list on the top left corner, select the right country.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40173fbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40173fbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a782074\" data-id=\"1a782074\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30317173 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"30317173\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2-300x131.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2-768x335.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2.png\" height=\"447\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2-300x131.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/07-SEMrush-Glazers-Accountants-Overview-1024x447-2-768x335.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1208 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12cb0d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12cb0d71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6acbf4bf elementor-invisible\" data-id=\"6acbf4bf\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf0d333 elementor-widget elementor-widget-text-editor\" data-id=\"2bf0d333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThen scroll down to the section titled \u201cTop Organic Keywords\u201d, and click on \u201cView full report\u201d.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee357f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee357f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3291849f\" data-id=\"3291849f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9bf1cf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1f9bf1cf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2-300x133.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2-768x340.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2.png\" height=\"453\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2-300x133.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/08-SEMrush-Glazers-Accountants-Top-Keywords-1024x453-2-768x340.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1209 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78f4f131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78f4f131\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ea84db elementor-invisible\" data-id=\"42ea84db\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273974ac elementor-widget elementor-widget-text-editor\" data-id=\"273974ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHere, you\u2019ll see a full report of all the keywords that your competitor is ranking for (organically). To filter by Volume, click on the \u201cVolume\u201d drop-down list. You can either choose from a predetermined range, or enter your own figures.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283c1e2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283c1e2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41076660\" data-id=\"41076660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356df894 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"356df894\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2-300x136.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2-768x349.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2.png\" height=\"465\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2-300x136.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/09-SEMrush-Glazers-Accountants-Organic-Research-1024x465-2-768x349.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1210 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687f00e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687f00e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67842dbc elementor-invisible\" data-id=\"67842dbc\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6692bd1d elementor-widget elementor-widget-text-editor\" data-id=\"6692bd1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo filter by keyword difficulty, click on \u201cAdvanced filters\u201d. From here, set \u201cKD\u201d to be \u201cless than\u201d a certain number (I typically go with 70). \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e29d8ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e29d8ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-493685f4\" data-id=\"493685f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694a0a6f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"694a0a6f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2-300x127.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2-768x326.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2.png\" height=\"435\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2-300x127.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/10-SEMrush-Organic-Search-Advanced-Filters-1024x435-2-768x326.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1211 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d94b837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d94b837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7975068b elementor-invisible\" data-id=\"7975068b\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b3f07d elementor-widget elementor-widget-text-editor\" data-id=\"46b3f07d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith these filters in place, you\u2019ll be left with a streamlined list of potential keywords that you might want to target.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fff7b76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fff7b76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41901e9e\" data-id=\"41901e9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aee9f90 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3aee9f90\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2-300x125.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2-768x321.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2.png\" height=\"428\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2-300x125.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/11-SEMrush-Organic-Search-Volume-1024x428-2-768x321.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1212 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f61eed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f61eed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aee9f1f elementor-invisible\" data-id=\"3aee9f1f\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a89f08 elementor-widget elementor-widget-text-editor\" data-id=\"71a89f08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From here, have a quick look at the keywords, and eliminate any unsuitable keywords. If there are any brand-specific keywords in the list, for instance, you\u2019ll want to give those a miss. It\u2019s unlikely that you\u2019ll be able to fully optimize your page for a competitor\u2019s brand, and doing this wouldn\u2019t make sense.<\/p><p>On top of that, keep an eye out for low-converting keywords that include terms such as \u201cfree\u201d, \u201ccheap\u201d, \u201ccareers\u201d, \u201cjobs\u201d. For example, the \u201caccounting careers\u201d keyword in this list is likely to bring you traffic from people who want to work at your company, not traffic from leads, so you\u2019ll want to strike this off your list. Running in the same vein, the keyword \u201coffshore company\u201d isn\u2019t relevant to an accounting business, so again, strike that keyword off your list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5898c829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5898c829\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36da8887\" data-id=\"36da8887\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16725bb7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"16725bb7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2-300x133.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2-768x340.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2.png\" height=\"453\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2-300x133.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/12-SEMrush-Remove-Unnecessary-Keywords-1024x453-2-768x340.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1213 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1740b704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1740b704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5786c240 elementor-invisible\" data-id=\"5786c240\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-347fb512 elementor-widget elementor-widget-text-editor\" data-id=\"347fb512\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to learn more about a particular keyword, click on it in order to be redirected to an overview of the keyword.<\/p><p>For instance, after clicking on \u201caccounting firms in London\u201d, here\u2019s what I see:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b3f2b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b3f2b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ab18812\" data-id=\"5ab18812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-518fe044 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"518fe044\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2-300x151.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2-768x387.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2.png\" height=\"516\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2-300x151.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/13-SEMrush-Accounting-Firm-London-Keyword-Overview-1024x516-2-768x387.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1214 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc68fb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc68fb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82a5d7e elementor-invisible\" data-id=\"82a5d7e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3559719d elementor-widget elementor-widget-text-editor\" data-id=\"3559719d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere\u2019s an overview of the organic search volume associated with this keyword, and when I scroll down, SEMrush also suggests phrase match keywords and related keywords that I might want to consider.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32ad1ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32ad1ce7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23509dea\" data-id=\"23509dea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3ccba6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1a3ccba6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2-300x134.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2-768x342.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2.png\" height=\"456\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2-300x134.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/14-SEMrush-Phrase-Related-Match-Keywords-1024x456-2-768x342.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1215 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53565891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53565891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d7fae95 elementor-invisible\" data-id=\"3d7fae95\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3e2a46 elementor-widget elementor-widget-text-editor\" data-id=\"a3e2a46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo get even more ideas, take each of these keywords and plug them into a tool such as <a href=\"https:\/\/lsigraph.com\/\" target=\"_blank\" rel=\"noopener\">LSIgraph.<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68a6181b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68a6181b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4067900d\" data-id=\"4067900d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f25ac0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"13f25ac0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2-300x128.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2-768x328.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2.png\" height=\"437\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2-300x128.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/15-LSIgraph-Example-1024x437-2-768x328.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1216 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49202f6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49202f6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b36741 elementor-invisible\" data-id=\"3b36741\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b9bad57 elementor-widget elementor-widget-text-editor\" data-id=\"5b9bad57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCheck it out:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4933e592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4933e592\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2049a3dd\" data-id=\"2049a3dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46af7024 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"46af7024\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2.webp 910w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2-300x221.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2-768x566.webp 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2.png\" height=\"671\" width=\"910\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2.png 910w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2-300x221.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/16-LSIgraph-Accounting-Firm-in-London-2-768x566.png 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" class=\"attachment-full size-full wp-image-1217 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6adaa96e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6adaa96e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a461523 elementor-invisible\" data-id=\"7a461523\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38fd3f5 elementor-widget elementor-widget-text-editor\" data-id=\"38fd3f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before deciding which of your competitors\u2019 keywords (or related keywords) you want to target, be sure to evaluate their content (and the other content that\u2019s ranking for that keyword). This will allow you to get an idea of the \u201cbaseline\u201d that you\u2019ll have to hit.<\/p><p>If I Google \u201caccounting firms in London\u201d, for example, here\u2019s what I get:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d6ca2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d6ca2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f2d2428\" data-id=\"4f2d2428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2992699a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2992699a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2-300x190.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2-768x485.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2.png\" height=\"647\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2-300x190.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/17-Google-SERP-Accounting-Firm-London-1024x647-2-768x485.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1218 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-392b6814 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"392b6814\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57787a3d elementor-invisible\" data-id=\"57787a3d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d7012 elementor-widget elementor-widget-text-editor\" data-id=\"a4d7012\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, you can see that there are several listicles that feature the top 30 to 60 accounting firms in the UK. If I want to create content that\u2019s level above that, I might have to feature, say, 70 or 80 firms in my list, and add more details about each firm on top of that.<\/p><p>Obviously, such a blog post would take a ton of time and effort to create, so I\u2019d put this keyword on the backburner, and look into other keywords that might be easier to rank for.<\/p><p>Quick aside: If you\u2019re just getting started with SEO and you don\u2019t want to pay for a tool like SEMrush right off the bat, another good option is <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458e438a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"458e438a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating High-Quality Content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1164496b elementor-widget elementor-widget-text-editor\" data-id=\"1164496b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, some people think that SEO is about churning out a bunch of 500-word blog posts, but it\u2019s really about producing the best possible content that you\u2019re capable of. Here\u2019s the thing: <a href=\"http:\/\/www.marketingprofs.com\/articles\/2015\/27698\/2-million-blog-posts-are-written-every-day-heres-how-you-can-stand-out\" target=\"_blank\" rel=\"noopener\">2 million blog posts are published every day<\/a>, and if you\u2019re not creating high quality content that\u2019s immensely valuable to your readers, you probably won\u2019t get much traction.<\/p><p>How do you create high-quality content? Firstly, make sure you produce content that\u2019s highly specific, actionable, and goes in-depth. You want your content to be rigorous and substantial, as opposed to fluffy and generic. If possible, aim to have each blog post be 2,000 words or more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18bf7f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18bf7f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aadb85a\" data-id=\"1aadb85a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210730d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"210730d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2-300x205.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2-768x524.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2.png\" height=\"699\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2-300x205.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/18-Word-Count-vs-Organic-Traffic-2-768x524.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1219 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1015392e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1015392e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eaeaba1 elementor-invisible\" data-id=\"1eaeaba1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3876a2d3 elementor-widget elementor-widget-text-editor\" data-id=\"3876a2d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAlso, structure your blog posts in a way that\u2019s easy for your readers to consume. Bold key concepts and insights, use short sentences, and use bullet points wherever possible. I also recommend having a maximum of 5 lines per paragraph; it\u2019s quite the turnoff to click through to an article, and be greeted by a wall of text.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc48c35 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4bc48c35\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimizing On-Page Elements\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a106f3 elementor-widget elementor-widget-text-editor\" data-id=\"17a106f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several things that you can do to optimize your\u00a0<a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">on-page SEO elements<\/a>. Here\u2019s a quick breakdown for your reference:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f838c01 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3f838c01\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Website Structure\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc66812 elementor-widget elementor-widget-text-editor\" data-id=\"2dc66812\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate silos to link to internal pages within your site.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b1f2f9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"53b1f2f9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">URLs<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a52d0a5 elementor-widget elementor-widget-text-editor\" data-id=\"3a52d0a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Use your keywords in your URLs, and have these be short and sweet (according to Google, <a href=\"https:\/\/www.stephanspencer.com\/matt-cutts-interview\/\" target=\"_blank\" rel=\"noopener\">URLs between three to five words rank the best.<\/a>)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7ffd20 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b7ffd20\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sitemaps\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30badfc1 elementor-widget elementor-widget-text-editor\" data-id=\"30badfc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate sitemaps to help Google crawl your website more effectively.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37023f21 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"37023f21\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">H1 Tags\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35010ec9 elementor-widget elementor-widget-text-editor\" data-id=\"35010ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUse your keywords in your H1 tags (your blog post title, if you\u2019re using WordPress).\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1c665 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"64d1c665\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">H2 Tags\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b87d15 elementor-widget elementor-widget-text-editor\" data-id=\"4b87d15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSame thing as H1 tags \u2013 just use your keywords in your H2 tags.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6262a9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e6262a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Meta Descriptions\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28335cb4 elementor-widget elementor-widget-text-editor\" data-id=\"28335cb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUse your keywords in your meta description. This doesn\u2019t directly improve your search ranking, but it helps your listing to stand out and improves your click through rate, which then positively impacts your search ranking. \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d766843 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d766843\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Alt Tags\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37aec74e elementor-widget elementor-widget-text-editor\" data-id=\"37aec74e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUse your keywords in your image alt tags.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a305b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"57a305b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Schema Markup\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cda0d6e elementor-widget elementor-widget-text-editor\" data-id=\"6cda0d6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Add schema markups to your HTML.<\/p><p>Alright, let\u2019s explore each of these elements in greater detail.<\/p><p>First, <a href=\"https:\/\/www.bruceclay.com\/jp\/seo\/silo.htm\" target=\"_blank\" rel=\"noopener\">a great way to structure your website is to \u201csilo\u201d it<\/a>, or to use category pages to link out to individual pages. This makes it easier for Google\u2019s crawlers to understand your website; it also makes it easier for visitors to explore your site and discover related content.<\/p><p>Here\u2019s how silo-ing works: say you\u2019ve got an \u201cAccounting Services\u201d page on your site. On this page, make sure you have 300 words or so of unique content, and link to 2 to 3 internal pages within that content.<\/p><p>On top of that, also link out to all of your other related pages below that. For instance, you can link to:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b86b7c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50b86b7c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/bookkeeping<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/corporate-tax-filing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/annual-return-filing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/adminstrative-support<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645a8462 elementor-widget elementor-widget-text-editor\" data-id=\"645a8462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith each of the above pages, do the exact same thing. Add a few paragraphs of content, and then link out to all your related pages below that. For instance, on your \u201cBookkeeping\u201d page, you can link out to the pages or blog articles you\u2019ve published on bookkeeping, including:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8c542b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1f8c542b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/bookkeeping\/best-practices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/bookkeeping\/basics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">accounting-services\/bookkeeping\/mistakes-to-avoid<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ae54ef elementor-widget elementor-widget-text-editor\" data-id=\"21ae54ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next up are your URLs \u2014 but I\u2019ll skip those, because there\u2019s nothing else to mention here. (Just use your keywords and keep your URLs short; that\u2019s basically it).<\/p><p>Moving onto your sitemaps: a sitemap is essentially a list of all the pages that visitors can access on your site. They\u2019re exceptionally important for new websites, which might not have been properly crawled or indexed.<\/p><p>The easiest way to generate a sitemap (assuming you\u2019re on WordPress!) is to use a plugin such as <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noopener\">Google XML Sitemaps<\/a>. To learn how to submit your sitemap to Google, read <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/build-sitemap?hl=en\" target=\"_blank\" rel=\"noopener\">this guide<\/a> (Ctrl + F and search for \u201cSubmit your sitemap to Google\u201d to jump to the relevant section).<\/p><p>Moving on, there are your H1 and H2 tags (the title of your post and H2 sub-header) and your meta description. Make sure your keywords can be found in all these places. As for your image alt tags, you can input these from your Media Library in WordPress. Just click on a specific picture, then enter your keyword into the \u201calt text\u201d section:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19b8d92f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19b8d92f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9c39b0\" data-id=\"6d9c39b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9714edc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9714edc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2-300x126.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2-768x322.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2.png\" height=\"429\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2-300x126.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/19-Accounting-Image-Alt-Tags-1024x429-2-768x322.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1220 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14167060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14167060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18627be1 elementor-invisible\" data-id=\"18627be1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf8b892 elementor-widget elementor-widget-text-editor\" data-id=\"cf8b892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFinally, there\u2019s your schema markups, which is code or microdata that allows you to display rich snippets (ratings, dates, links, etc) below your page title. Here\u2019s how a website that uses schema markups looks on Google:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd16452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd16452\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b6763\" data-id=\"c8b6763\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba80af8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3ba80af8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2.webp 824w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2-300x189.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2-768x485.webp 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2.jpg\" height=\"520\" width=\"824\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2.jpg 824w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2-300x189.jpg 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/20-Featured-Snippet-Example-2-768x485.jpg 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" class=\"attachment-full size-full wp-image-1221 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bcf82f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bcf82f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ec688c elementor-invisible\" data-id=\"58ec688c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ec94d6 elementor-widget elementor-widget-text-editor\" data-id=\"47ec94d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With schema markups, you can draw attention to your listing on Google, and entice more consumers to click through. Schema markups also help Google understand your content, which increases your chance of ranking highly. To learn how to create schema markups, check out <a href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\" target=\"_blank\" rel=\"noopener\">this guide by Neil Patel<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19d2a25b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19d2a25b\" data-element_type=\"section\" id=\"Section_Four\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-340bd14f elementor-invisible\" data-id=\"340bd14f\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ca07f35 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ca07f35\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Off-Page SEO: Promoting Your Website Externally\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a96941 elementor-widget elementor-widget-text-editor\" data-id=\"77a96941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNow that you\u2019ve optimized the various elements of your website, the next step is to focus on promoting your website, and distributing your content.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46c0be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e46c0be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google My Business\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fc6efb elementor-widget elementor-widget-text-editor\" data-id=\"25fc6efb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou\u2019ve probably stumbled across Google My Business pages before, but you might not have known what these were called. Basically, these are mini-sites that appear in the \u201cMap\u201d section of Google results for local businesses:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7114c2a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7114c2a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d742e3\" data-id=\"9d742e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54fe4b47 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"54fe4b47\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2-300x136.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2-768x348.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2.png\" height=\"464\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2-300x136.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/21-Google-My-Business-Example-1024x464-2-768x348.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1222 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ebe7045 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ebe7045\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b789501 elementor-invisible\" data-id=\"4b789501\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-410cb84b elementor-widget elementor-widget-text-editor\" data-id=\"410cb84b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Obviously, the goal is to get your Google My Business listing to appear as often as possible when your target audience searches for a relevant term. How do you do this? Well, Google states that businesses with complete and accurate information <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\" target=\"_blank\" rel=\"noopener\">are easier to match with the right searches<\/a> \u2014 so the more detailed your Google My Business page is, the more visible this page will be on Google.<\/p><p>If you haven\u2019t already done so, go ahead and <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">claim your Google My Business page<\/a>, and make sure it\u2019s verified by Google. Then complete each of the following steps to build up your page:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7559eee2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7559eee2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Name, Address, Phone (NAP):\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2707836b elementor-widget elementor-widget-text-editor\" data-id=\"2707836b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEnter your business name, address, and phone number (NAP), and make sure that this is consistent with the existing information that\u2019s listed online. If you want to emphasize the fact that your business is local, list a local phone number instead of a toll-free one.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a63fb3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50a63fb3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Categories<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b5e200 elementor-widget elementor-widget-text-editor\" data-id=\"34b5e200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tList your primary services and any secondary services that you provide as well. Your primary service will probably be \u201cAccountant\u201d or \u201cAccounting Firm\u201d; your secondary service (if any) might be \u201cFinancial Audit\u201d.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd8d226 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2dd8d226\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Description<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6763a2f elementor-widget elementor-widget-text-editor\" data-id=\"6763a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Describe your services, and talk about what sets you apart from your competitors. Note that you\u2019re not allowed to include URLs, HTML code, or content about special promotions or offers. For a full list of do\u2019s and don\u2019ts, check out\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/3038177#description\" target=\"_blank\" rel=\"noopener\">Google\u2019s Business Description Guidelines<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e69eae1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7e69eae1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hours<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54afb9c7 elementor-widget elementor-widget-text-editor\" data-id=\"54afb9c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tList your hours of operation. You can also set \u201cspecial hours\u201d for days when you have unusual hours, such as holidays and special events.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5ce90f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a5ce90f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Images<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799b5f1b elementor-widget elementor-widget-text-editor\" data-id=\"799b5f1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAdd your business logo, a cover photo, and additional photos to make your Google My Business listing more enticing. If you have candid photos of you or your team interacting with your clients, those will work great; steer clear of using overly-posed, \u201ccorporate\u201d photos unless absolutely necessary.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1716dab5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1716dab5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Videos\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107a38c5 elementor-widget elementor-widget-text-editor\" data-id=\"107a38c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Videos are a great way to engage your consumers, so if you have a video about your service, be sure to upload this to your page. Your video has to be less than 30 seconds long, and in 720p or higher resolution.<\/p><p><b>PRO-TIP :<\/b> Once you\u2019re done filling out your Google My Business page, don\u2019t just forget about it completely. Instead, check in every month or so, and make sure that your business information is still accurate and updated.<\/p><p>Why do you need to keep an eye on your Google My Business page?<\/p><p>Well, anyone can suggest a change to your business listing, and Google sometimes implements the user-suggested edits <a href=\"https:\/\/searchengineland.com\/google-my-business-listings-5-frequently-asked-questions-301499\" target=\"_blank\" rel=\"noopener\">without notifying business owners<\/a>. Of course, you\u2019d hope that you\u2019re not subject to random pranks (or, say, competitors trying to sabotage your business) \u2013 but I recommend erring on the side of caution, and checking in on your page every now and then.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e2784 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d3e2784\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Link Building\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3750cf39 elementor-widget elementor-widget-text-editor\" data-id=\"3750cf39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith link building, you\u2019re essentially getting as many backlinks (read: links that point from other websites to yours) as possible. This helps you drive more traffic to your site. \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677c7033 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"677c7033\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Follow Vs. No Follow Links\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd529a elementor-widget elementor-widget-text-editor\" data-id=\"5dd529a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Backlinks can be categorized into follow and nofollow links. (Follow links are also sometimes called dofollow; they\u2019re the same thing).<\/p><p>Here\u2019s what a follow link looks like:<\/p><p>&lt;a href=&#8221;https:\/\/www.jimmysaccountingfirm.com\u201d&gt;Jimmy\u2019s Accounting Firm&lt;\/a&gt;<\/p><p>And here\u2019s what a nofollow link looks like:<\/p><p>&lt;a href=&#8221;https:\/\/www.jimmysaccountingfirm.com\u201d rel=\u201dnofollow\u201d&gt;Jimmy\u2019s Accounting Firm&lt;\/a&gt;<\/p><p>Follow links contribute to your SEO, and help you rank higher on search engines. Nofollow links, on the other hand, do NOT have any impact on your SEO.<\/p><p>That said, don\u2019t just concentrate on getting follow links \u2013 if your proportion of follow to nofollow links is suspiciously high, then Google will catch on to the fact that you\u2019re trying to game their system. When this happens, they\u2019ll probably slap you with a Google Penalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2574fc9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2574fc9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Citations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2dd602 elementor-widget elementor-widget-text-editor\" data-id=\"6f2dd602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO citations are basically online references that detail your business\u2019s name, address and phone number (NAP), amongst other things. Here\u2019s an example of an SEO citation:<\/p><p>Jimmy\u2019s Accounting Firm, 48 Marlborough Crescent, South Molton, EX36 6QJ.<\/p><p>On top of referencing your basic NAP information in your citation, you might also want to include a domain-based email address that your customers can contact you at.<\/p><p>Remember, it\u2019s important that your citations are consistent throughout, so you\u2019d be better off linking to a general email address (eg <strong>hello@jimmysaccounting.com<\/strong>) as opposed to linking to different email addresses (eg <strong>quoteme@jimmysaccounting.com<\/strong> and <strong>support@jimmysaccounting.com<\/strong>) from your different citations.<\/p><p>Why are citations important? Simple \u2014 the more citations you have, the more this conveys to Google that you\u2019re a reputable firm that deserves to rank highly in search results.<\/p><p>There are various ways to get citations online, but one of the simplest methods is to get your business listed in local or industry-specific directories. For accountants in the UK, <a href=\"https:\/\/www.seoexpert.co.uk\/local-seo-citations\/\" target=\"_blank\" rel=\"noopener\">here are some directories that you can check out:<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-674658c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674658c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b5cf1ba\" data-id=\"b5cf1ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f56072e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7f56072e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Yell<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Yelp<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FourSquare<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bing Places<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">192<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-505f4259\" data-id=\"505f4259\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ed4e01 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"22ed4e01\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Scoot<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Thomson Local<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">HotFrog<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Opendi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FreeIndex<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-68dc1acb\" data-id=\"68dc1acb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679315d3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"679315d3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Sun<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TouchLocal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UKSB Directory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CityVisitor<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Independent<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1843ca5c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1843ca5c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Guest Posts\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2b3c12 elementor-widget elementor-widget-text-editor\" data-id=\"6a2b3c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, you\u2019ll also want to look for guest post opportunities, which will give you more backlinks. Make sure you\u2019re approaching sites which allow follow or dofollow links, though \u2014 as mentioned earlier, if a site links to you using a nofollow link, this doesn\u2019t benefit you in terms of SEO.<\/p><p>So, how do you go about writing and publishing a guest post? Here, I\u2019ll break it down for you:<\/p><p><strong>Step 1:<\/strong> Identify a list of sites that accept guest posts.<\/p><p><strong>Step 2:<\/strong> Approach a site and tell them you\u2019d be happy to contribute a guest post to them.<\/p><p><strong>Step 3:<\/strong> Assuming they agree, confirm the topic and get them to send overwriting guidelines.<\/p><p><strong>Step 4:<\/strong> Write and send over the post. Include one or two backlinks to your website.<\/p><p><strong>Step 5:<\/strong> Most websites will do the editing on their end, instead of requesting for you to revise your draft \u2014 so just wait for the post to go live, and that\u2019s that.<\/p><p>Once you\u2019ve gotten the go-ahead from a website, it\u2019s usually a pretty smooth-sailing process. But how do you find sites or publications that accept guest posts in the first place?<\/p><p>The first method that you can use is to simply Google these sites. Here are some search terms that you can use:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c94a707 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c94a707\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"write for us\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"guest post guidelines\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"guest post opportunities\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"contribute\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"this is a guest post by\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[industry \/ keyword] + \"this is a guest post contribution\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbdee63 elementor-widget elementor-widget-text-editor\" data-id=\"3fbdee63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-4fcd6a7 ); font-family: var( --e-global-typography-a3afa00-font-family ), Sans-serif; font-size: var( --e-global-typography-a3afa00-font-size ); font-weight: var( --e-global-typography-a3afa00-font-weight ); letter-spacing: var( --e-global-typography-a3afa00-letter-spacing );\">If you know of any industry experts or influencers in your field, you can also Google for guest posts written by them, then approach the same sites. For those utilizing this technique, you\u2019d use the following search terms:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f83931 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"63f83931\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[influencer name] + guest post<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[influencer name] + guest column<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">[influencer name] + guest blog<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5872876c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5872876c\" data-element_type=\"section\" id=\"Section_Five\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-223f8f14 elementor-invisible\" data-id=\"223f8f14\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9057b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e9057b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tracking Results & Continuous Improvement\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3248ee4a elementor-widget elementor-widget-text-editor\" data-id=\"3248ee4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe key to experiencing success with SEO lies in tracking your results, and fine-tuning your strategies accordingly. Don\u2019t worry \u2014 you don\u2019t need to invest in any fancy tools or software to do this. Simply using Google Analytics and Google Search Console will do the trick.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e7d9bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"31e7d9bd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Setting Up Google Analytics And Google Search Console\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dd7b70 elementor-widget elementor-widget-text-editor\" data-id=\"68dd7b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You probably already have Google Analytics set up on your site, but if that\u2019s not the case, sign up for a Google Analytics account, and install and activate the <a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\" target=\"_blank\" rel=\"noopener\">Google Analytics Dashboard for WP plugin<\/a>. (For those not on WordPress, just Google the name of your website builder + \u201cGoogle Analytics\u201d \u2014 you\u2019ll probably find an app, tool, or tutorial that can help you set this up).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d6ba15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d6ba15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17addd1d\" data-id=\"17addd1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79fc373d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"79fc373d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard.webp 1366w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-300x165.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-1024x562.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-768x422.webp 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard.png\" height=\"750\" width=\"1366\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard.png 1366w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-300x165.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-1024x562.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/google-analytics-dashboard-768x422.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" class=\"attachment-full size-full wp-image-1223 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64447a60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64447a60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-717bc673 elementor-invisible\" data-id=\"717bc673\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57bb1c64 elementor-widget elementor-widget-text-editor\" data-id=\"57bb1c64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAlright, onto setting up Google Search Console. To do this, you\u2019ll have to:\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260a9ca4 elementor-align-left elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"260a9ca4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Sign up for Search Console<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/support.google.com\/webmasters\/answer\/34592\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Add your site to Search Console<\/span> (add all variations of your site root URL, including www and non-www versions).<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Verify your site<\/span>, and prove that you\u2019re the website owner.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/support.google.com\/webmasters\/answer\/44231\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Specify the www or non-www version of your site as canonical<\/span>.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/support.google.com\/webmasters\/answer\/62399\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#2eb0ff;\">Let Google know if you want to target specific countries with your site<\/span>.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ac3760 elementor-widget elementor-widget-text-editor\" data-id=\"46ac3760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIf these sound like Greek to you, just click on the respective links; these will redirect you to the official Google guides that will walk you through the process.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53998dd7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"53998dd7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Metrics To Keep Track Of In Google Analytics\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2afd6f94 elementor-widget elementor-widget-text-editor\" data-id=\"2afd6f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the very least, you should be tracking the traffic that you get on your website, as well as your website\u2019s conversion rates (ie: how many percent of your website visitors do you convert into leads, or paying customers).<\/p><p>That said, it\u2019s also good to keep an eye on other metrics and information, including:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2283f73f elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2283f73f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sources of incoming traffic: this tells you which channels or referring links drive the most traffic to your site.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pages per session: are your visitors clicking around and checking out your website, or are they leaving almost immediately upon landing on your site?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Average session duration: similar to the above -- are your visitors spending time to consume your content, or are they quickly leaving your site?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">User demographics and interests: are you attracting the right crowd to your site? If, for some reason, you notice a ton of 18-24s visiting your site, you might have to rethink your SEO strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Most popular content: keep an eye on what content is well-received on your site, and use this information to fine-tune your content ideation process.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4572f863 elementor-widget elementor-widget-text-editor\" data-id=\"4572f863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PRO-TIP : You can keep track of your most popular content using Google Analytics, <a href=\"https:\/\/vimm.com\/finding-most-viewed-blog-post\/\" target=\"_blank\" rel=\"noopener\">follow this guide here.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a220e9b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4a220e9b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Metrics To Keep Track Of In Google Search Console\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f3ed89 elementor-widget elementor-widget-text-editor\" data-id=\"64f3ed89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once you\u2019ve set up your Google Search Console, you\u2019ll be able to access several reports, including your Landing Pages Report, Countries report, Devices report, and Search Queries report.<\/p><p>There\u2019s a ton of useful data in each of these reports, so I recommend trawling through them to understand how your website is faring. If you don\u2019t have time to review all four reports, though, you\u2019ll want to hone in on the Search Queries report \u2014 this lists the queries that generated impressions of your website URLs in Google\u2019s search results.<\/p><p>As Google puts it, this report helps website owners understand the correlation between <a href=\"https:\/\/support.google.com\/analytics\/answer\/1308626?hl=en\" target=\"_blank\" rel=\"noopener\">how users search and the relevancy of their pages to those queries.<\/a> I recommend reviewing this report at least once a month; doing this will provide you with insights about how to optimize your content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f778a0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"60f778a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Additional Metrics To Keep Track Of: Search Result Ranking\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2298de elementor-widget elementor-widget-text-editor\" data-id=\"2e2298de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Obviously, you\u2019ll want to keep an eye on your search result ranking, which indicates whether your SEO efforts are working (or how well they\u2019re working).<\/p><p>Now, you\u2019ll be able to access an \u201cAverage Position\u201d metric from your Google Search Console, which looks something like this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbfc0cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfc0cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e69f97f\" data-id=\"1e69f97f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560c58f4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"560c58f4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2-300x163.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2-768x419.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2.png\" height=\"558\" width=\"1024\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2-300x163.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/23-Google-Search-Console-Performance-1024x558-2-768x419.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"attachment-full size-full wp-image-1224 sp-no-webp\" alt=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" title=\"Local SEO For Accountants \u2013 The Beginner\u2019s Guide To Search Engine Optimization Sinfa Digital Designs\" loading=\"lazy\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2afe8397 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2afe8397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42c00505 elementor-invisible\" data-id=\"42c00505\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1504bacf elementor-widget elementor-widget-text-editor\" data-id=\"1504bacf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to identify your top-ranking keywords, go ahead and sort your data by position.<\/p><p>For those of you who want to quickly check whether a specific keyword is ranking on Google, without pulling up your Search Console, you can simply plug your keyword directly into Google and search for it. Remember to use an incognito search, so your previous browsing history doesn\u2019t affect your results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine having a steady stream of accounting clients knocking on your door, without spending a single cent on marketing. Yes, it\u2019s possible with one of the most effective digital marketing strategy available, with the power of SEO. What exactly is SEO? SEO refers to Search Engine Optimization, which is the process of ranking your website&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1169"}],"collection":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":1,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1169\/revisions"}],"predecessor-version":[{"id":8032,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1169\/revisions\/8032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/media\/1304"}],"wp:attachment":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/media?parent=1169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/categories?post=1169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/tags?post=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}