{"id":1163,"date":"2020-12-09T11:39:44","date_gmt":"2020-12-09T11:39:44","guid":{"rendered":"https:\/\/wearesinfa.com\/?p=1163"},"modified":"2023-01-30T16:08:20","modified_gmt":"2023-01-30T16:08:20","slug":"accounting-marketing-differentiation","status":"publish","type":"post","link":"https:\/\/wearesinfa.com\/lead-generation\/accounting-marketing-differentiation\/","title":{"rendered":"Differentiate Today And Fetch More Client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1163\" class=\"elementor elementor-1163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-600548a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"600548a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51fba6cd elementor-invisible\" data-id=\"51fba6cd\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e38468 elementor-widget elementor-widget-text-editor\" data-id=\"8e38468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Branding is never going to be an accounting firm\u2019s top priority. It\u2019s difficult to be enthusiastic about the branding, but it\u2019s an important subject that can help large practices solve issues when it comes to finding new clients.<\/p><p>This article will look into the counter-intuitive branding of 2 accounting firms, where they mixed their profession with passion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b2c723 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"57b2c723\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Bulldog Accounting - Stand Out And Fetch More Clients\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6e235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e6e235\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5291e84a\" data-id=\"5291e84a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9214653 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9214653\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1.webp 1903w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-300x130.webp 300w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-1024x442.webp 1024w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-768x332.webp 768w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-1536x663.webp 1536w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1.png\" height=\"822\" width=\"1903\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1.png 1903w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-300x130.png 300w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-1024x442.png 1024w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-768x332.png 768w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Bulldog-Accounting-Branding-1-1536x663.png 1536w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" class=\"attachment-full size-full wp-image-1194 sp-no-webp\" alt=\"Differentiate Today And Fetch More Client Sinfa Digital Designs\" title=\"Differentiate Today And Fetch More Client Sinfa Digital Designs\" fetchpriority=\"high\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31926b8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31926b8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a320397 elementor-invisible\" data-id=\"4a320397\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f20b66 elementor-widget elementor-widget-text-editor\" data-id=\"15f20b66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/bulldogaccounting.co.uk\/\" target=\"_blank\" rel=\"noopener\">Bulldog Accounting<\/a> is a great example of success that follows strong branding. When the founder, Rachel Balchin, first started, she didn\u2019t know what name to use to register with the Companies House. Her loved ones suggested using her own name for the business, but her instincts told her otherwise.<\/p><p>The main reason she chose to open her own accounting firm was to spend more time with her beloved Esme, her pet bulldog. She felt it was very important to reflect this.<\/p><p>Rachel had always had a lifelong passion for bulldogs. Now, as a proud bulldog mum, she wanted to incorporate her personal life into her professional arena by using Esme as what she described as a \u2018figurehead\u2019<\/p><p>Naming her accounting firm Bulldog Accounting was just the beginning. Rachel developed the firm\u2019s branding in a far more dynamic manner.<\/p><p>To increase her firm\u2019s exposure, she would go on social media and post on accounting related topics. In between posts, she would also mention her bulldog too. By sharing regular stories about Esme, it helps Bulldog Accounting stand out by having a human touch, and not just another accounting firm.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e91c6fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e91c6fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbf086 elementor-invisible\" data-id=\"dbf086\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a5062b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"40a5062b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unusual Branding - Does It Harm The Firm\u2019s Credibility?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6faba20c elementor-widget elementor-widget-text-editor\" data-id=\"6faba20c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By developing such unusual branding, most people\u2019s initial concern is that it may harm the firm and Rachel\u2019s professional reputation. Persuading clients to trust you on financial subjects requires a fair amount of authority. Rachel\u2019s family were concerned that she wouldn\u2019t be taking seriously.<\/p><p>However, Bulldog Accounting\u2019s strong brand image actually helped Rachel by attracting clients who she prefers to work this; dog lovers.<\/p><p>Although Rachel is extremely knowledgeable, Rachel said she takes a very relaxed and informal approach when she meets with clients. Her philosophy is that if they wanted an accountant who was for formal and professional, they wouldn\u2019t have picked her anyway.<\/p><p>Later in 2019, Rachel will be giving a talk on \u2018Lessons from My First Year in Practice\u2019. In the speech, she\u2019ll highlight the importance of authenticity, where she\u2019ll explain that clients will be more likely to divulge sensitive information with you if you connect with them on a personal level.<\/p><p>Rachel doesn\u2019t want to just be another cookie cutter accounting firm. She said that she wants her clients to be comfortable in chatting to her on phone about everything about their life and business. The clients she works with all tend to agree with this approach. They all enjoy the informal approach and the ability to talk on a more personal level.<\/p><p>While Bulldog Accounting\u2019s strong branding had really helped Rachel slingshot her career, her firm isn\u2019t the only one with unorthodox branding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d769ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d769ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dbb9822 elementor-invisible\" data-id=\"6dbb9822\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566f4b86 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"566f4b86\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Death And Taxes \u2013 Niche Specific Branding\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d025e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d025e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2879ee71\" data-id=\"2879ee71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea48d9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4ea48d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Death-and-Taxes-Marketing-1.webp 612w,https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Death-and-Taxes-Marketing-1-300x95.webp 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" type=\"image\/webp\"><img src=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Death-and-Taxes-Marketing-1.png\" height=\"193\" width=\"612\" srcset=\"https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Death-and-Taxes-Marketing-1.png 612w, https:\/\/wearesinfa.com\/wp-content\/uploads\/2020\/12\/Death-and-Taxes-Marketing-1-300x95.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" class=\"attachment-full size-full wp-image-1195 sp-no-webp\" alt=\"Differentiate Today And Fetch More Client Sinfa Digital Designs\" title=\"Differentiate Today And Fetch More Client Sinfa Digital Designs\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52059ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52059ee4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21058852 elementor-invisible\" data-id=\"21058852\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c03e609 elementor-widget elementor-widget-text-editor\" data-id=\"6c03e609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Psyche Coderre also differentiated herself as a goth accountant, when she founded <a href=\"http:\/\/deathandtaxes.biz\/\" target=\"_blank\" rel=\"noopener\">Death and Taxes<\/a>.<\/p><p>Typically, accountants have a reputation for being less than exciting. Not Psyche though, she enjoys challenging stereotypes with her purple hair and all-black clothing. She acknowledges that she\u2019s the very opposite of what people expect an accountant to look like!<\/p><p>You won\u2019t miss her personality in Death and Taxes, it\u2019s all ingrained within her firm. For starters, her logo is a grim reaper that holds a pay machine (instead of the more traditional scythe). The firm\u2019s slogan is \u2018keeping you in the black\u2019.<\/p><p>While Death and Taxes got clients in different industries, her passion and involvement in the alternative mashup band, <a href=\"http:\/\/www.memepunks.co.uk\/\" target=\"_blank\" rel=\"noopener\">The Meme Punks<\/a>, really helped in attracting more clients in the creative field. She said lots of musicians and artists find it easier relating to a goth accountant than someone more corporate wearing a suit and tie.<\/p><p>Psyche\u2019s alternative approach to branding really helped her firm grow exponentially. Other than her purple hair, her unique branding really helped her accounting firm differentiate from everyone else in the market. She\u2019s been enjoying overwhelming success so far, to the point where she\u2019s oversubscribed with clients who share the same interest and ethos as her.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50c59d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50c59d43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1887084a elementor-invisible\" data-id=\"1887084a\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e180b68 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e180b68\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Showing Personality And Passion In The Online World\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a6e27f elementor-widget elementor-widget-text-editor\" data-id=\"65a6e27f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs the overall industry continues to shift towards the digital age, it is becoming increasingly important to show a strong personality and passion \u2013 to add a human touch. While both Rachel Balchin and Psyche Coderre are fairly extreme cases, they reveal the benefits of not just being another cookie cutter firm.\n\nIn fact, <a href=\"https:\/\/www.linkedin.com\/in\/amandadignemalcolm\/\" target=\"_blank\" rel=\"noopener\">Amanda Digne-Malcolm<\/a>, ICEAWS\u2019s Director of Practice, suggests that providing value and building a strong relationship with unique interest is key. All-in-all, dare to be different and stand out from the rest.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding is never going to be an accounting firm\u2019s top priority. It\u2019s difficult to be enthusiastic about the branding, but it\u2019s an important subject that can help large practices solve issues when it comes to finding new clients. This article will look into the counter-intuitive branding of 2 accounting firms, where they mixed their profession&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[11],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1163"}],"collection":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":1,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":8035,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/posts\/1163\/revisions\/8035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/media\/1306"}],"wp:attachment":[{"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearesinfa.com\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}